· By Ouuilove Team
Meet Ouu i love
Welcome to Ouu i love
We’re a newly launched creative studio that offers brand and product photography, graphic design, and website design for beauty, fashion, and wellness brands.
How It Started (or, that time I got let go from my dream job)
Founded by Denitza Leon, (hi, that’s me!) Denitza Digital (our original name) began in early 2018.
After being let go of what I thought was my dream job as an online marketing manager, I threw myself a short-lived pity party and then promptly got to work to design a business that utilizes my greatest strengths.
Being a Latina who grew up with grandparents and family who came to this country, with just a few dollars to their name, to then see them start and build still-thriving businesses was a true inspiration to me. I knew that I could do it too because it’s in my blood!
Part of me always knew I wanted to have my own creative agency but I didn’t know when it would happen. In hindsight, I can say that being let go from my job was the greatest blessing because it was the push I needed to strike out on my own.
The idea of starting this business—one that needed to financially support me and a growing team—lit a fire quickly defined by fearlessness, discomfort, and going after my passion of creativity around my core strengths: photography, styling, e-commerce management and development, and compassion toward others.
Why The New Name
Honestly, people had so much trouble pronouncing my name. 😅 It’s a gift and a curse, really!
More importantly, though, I wanted the team behind the work we produce to also be recognized and appreciated for their amazing skills. This is not a one-person show anymore and it was important to me that our clients know and love how much hard work our team puts in for them.
On the creative side of things, I also wanted to play with color more and incorporate some of the beautiful work we do in product photography, design, and branding as a whole.
With OUU i love I have an opportunity to lead an amazing team and collectively we have a chance to attract a different set of clients than we did under the first version of the brand.
What Does OUU i love Mean
OUU i love is the phrase someone says when they take a step back and look at your work and say, “Oh, I love.”
In fact, when I’m creating, you will hear me say “Oh, I love” when I get really excited with a final design or shot. These words come from the heart.
Who is OUU i love
We’re a one-stop creative studio. Our capabilities are limitless here and we truly believe in being there for our clients, reassuring them that we will be a valuable addition to their team through and through.
For us, we do everything with love. We take on challenges and bring a story to life with our product images, branding, and design. It’s so heartwarming to hear or read when our clients say, “I can’t believe this is my product in the image!”
The OUU i love Team
OUU i love’s team is currently made up of a collective group of talented, strong, and knowledgeable women. Each team member holds a power of creative magic that makes their work incredibly unique.
It’s so thrilling to bring all of these amazing people together and I wish I could expand the team almost every day! All in due time, of course.
At the end of the day, the OUU i love team values compassion, creativity, and authenticity.
The future is bright for OUU i love. Each day I wake up thanking God for blessing me with an amazing team and a business that I wholeheartedly love.
...It’s Not Without Its Challenges
As incredible as this experience has been, I'd be lying if I said there weren't challenges to starting a business, rebranding, and building a team within just a few short years.
There is no such thing as 9 to 5 anymore. 😅 As the business owner, I’m responsible for keeping myself and the team going—both motivationally and securing new projects. Self-discipline and self-motivation are crucial and can be challenging on nearly a daily basis. It often means giving up days to be with my family or friends. It means investing in equipment versus purchasing items for my personal needs.
Especially in the beginning, there were days I would wake up scared and nervous because I didn’t know what the future would hold for this business. But I remind myself that if I fail I would be able to get back up and start again because at the end of the day I know I tried and that I give it my all each day.
There’s a sense of built-in empowerment in that and I don't hate it. 😊
The Future of OUU i love
I see OUU i love becoming a place where other creatives want to explore and be part of it—a brand that is full-circle. I see us continuing to support small businesses but also helping our peers with tools that will help them through their creative process.
Stay tuned for ‘Shop OUU i love Online,’ coming this summer or fall!