No More DIY, Sis. It's Time to Hire a Product Photographer.
We’ve all been there...
Endlessly scrolling through our Pinterest boards trying to get fresh inspiration for a new product or seasonal sale. This is especially true if you are an e-commerce business owner and have been capturing all of your product shots yourself. Don’t get me wrong, there is nothing wrong with DIYing. As an entrepreneur, we have ALL DIYed at one point or another. However, there comes a time when DIY can only get you so far and you recognize that something needs to change and fast.
It may be time to hire a product photographer if….
You cringe a little when you see your product shots. Maybe it’s the uneven saturation or random shadows. Whatever it is, you have a cringe reflex that comes out every time you see one of your ads pop up.
You find yourself feeling FOMO when you see other brands’ photos. You’ve always told yourself “eventually” and have found solace with your small business growth, but there is a part of you that yearns for more and those competitor brand shots remind you of it every time.
You were highlighted in a media outlet and they asked you for official product shots and you freaked because all you had were iPhone product shots (and that is perfectly okay).
Ways a product photographer can help add to your business:
We take the pressure off of you! No more endless scrolling and freaking out wondering what concept you’re going to come up with next. We do all the hard work for you. You explain your vision to us and then we make the magic. As simple as that!
You literally just have to ship out your products. We provide the location, needed materials, and equipment. All you have to do is ship out the actual products. You can be as hands-on or hands-off as you’d like!
Creative distinction. By having professional product photography shots, you immediately separate yourself from all others. Product photography is designed to capture the beautiful elements/angles of your project and to create unique concepts that bring your brand to life and tell a story. Stunning product shots will captivate your audience and increase sales.
Sooo you’ve made the big leap and are ready to hire a product photographer. What’s next?
First off, congratulations! This is a big step in your brand’s growth! Next, it’s time to decide how you want to use a product photographer.
Here are 2 different ways, product photographers can serve you:
Ecommerce Product Photography
Initial product placement shots. These shots are ideal for when you are first launching. Whether it’s a simple white or solid color background, these product shots are a part of the essentials. Most photographers will include a white background as the basis for any product placement shot. White background shots are also perfect for when you are ready to list your products on Amazon!
Styled Product Photography
Creative campaigns. Do you have a new product you’re launching or are you looking to run a seasonal campaign that highlights existing products in a new and exciting way? Then, creative/styled product photography is exactly what you need! This is when all the fun colors, dimensions, props and effects come into play.
A product photographer will help guide you in understanding which route to take and how to implement it.
About Ouu I Love:
Ouu I Love is a full service product photography and branding creative agency who helps companies elevate their branding through strategic campaigns. With almost a decade of combined experience in the corporate and small business world, Ouu I Love provides an unique skill set of creative conceptualization and implementation through unparalleled product photography, graphic design, and web design that will have you saying “ouu i love!!!”