Growing your Small Business Email and SMS List 101

As a small business owner, building an Email and SMS list is crucial for your success! These lists provide you with direct access to your customers' inboxes and mobile devices, allowing you to engage with them personally. In this blog post, we'll explore some creative and strategic ways to grow your Email and SMS subscriber base while chatting on how email and SMS marketing can increase brand recognition, sales, and website traffic.

Website Pop-Ups and Why They Work

One of the most effective ways to collect new Email and SMS subscribers is by using a website pop-up. When visitors land on your website, a well-designed pop-up can grab their attention and attract them to join your newsletter list. Offer an incentive, such as a discount code or a free resource, in exchange for their contact information. 

For example: "Get 10% off your first purchase! Sign up for our newsletter and stay updated with the latest trends and exclusive offers."

This not only encourages sign-ups but also helps in building a positive first impression of your brand. Plus who doesn't love a good incentive to shop. A deal is a steal!

Add Some Fun with Giveaways and Contests

People love free goodies! Running giveaways and contests is a great way to capture their interest and grow your subscriber list. Introduce a prize to your products or services and promote it through your website, social media platforms, and even offline in-store and at in-person events. In order to enter the giveaway, participants must provide their email or opt-in to receive Email & SMS updates, allowing you to build your database. 

For example, "Enter our summer giveaway for a chance to win free summer products! Sign up for our newsletter to participate and receive updates on future promotions."

This strategy not only gains new subscribers but also produces excitement while allowing for word-of-mouth promotion.

Show up at Events, Pop-ups, and In-store

In-person interactions have a powerful effect when trying to build any relationships with your customers. When attending trade shows, pop-up events, or even running your own physical store, set up a station to collect email and SMS sign-ups. Offer an exclusive in-store discount or a free sample in exchange for their contact information.

For example: "Visit our booth at the local pop-up and sign up for emails & texts to receive a special discount on our beauty products. Plus, get a complimentary lippie with your purchase!"

This approach allows you to connect with potential customers face-to-face and build a more personal relationship.

Promoting on Social Media

Your social media platforms are a great channel to encourage email and SMS sign-ups! Create engaging posts and stories that highlight the benefits of joining your list, such as exclusive promotions, insider tips, or early access to new products. Direct your followers to a dedicated landing page where they can easily opt-in. You can also run targeted ads on social media platforms like Instagram or Facebook to reach a wider audience.

For example: "Be the first to know about our limited-edition palette! Sign up for our newsletter and receive early access to our exclusive collection."

Social media promotion is one of the most undervalued, yet important ways to promote your brand while collecting Email and SMS subscribers!

 You’ve built your Email & SMS List: Now what? 

Now that you’ve built a healthy email and sms list, make your subscribers feel special by offering personalized content and exclusive benefits. Send targeted emails or SMS messages based on their preferences, previous purchases, or browsing history. Provide them with insider information, early access to sales, or exclusive discounts. By tailoring your communications, you get a better understanding of your customers and their preferences while building a stronger connection with your customers and increasing their engagement.


Take it a Step Further: Loyalty Programs

Turn your existing subscribers into return customers by implementing a loyalty program. Through a strategic email and sms drip campaign, encourage your subscribers to join your rewards program and  refer their friends and family in exchange for rewards or discounts. This not only increases your subscriber count but also strengthens the loyalty of your existing customers.

Example: "Refer a friend and get 20% off your next purchase! Plus, your friend will receive a special welcome gift when they sign up for our newsletter."

In Conclusion...

Digital marketing is a powerful tool to help expand and promote your business.  With these strategic tips, you’ll be able to increase brand recognition, sales, and website traffic in no time! Not only will you be improving your brand, but improving the relationships you build with your customers. So what better way to grow your business than to grow your Email and SMS list? Go grow! 

Let Ouu i love take your marketing to new heights!! Get in touch with us today and let's power up your monthly email & SMS campaigns.